Target-account discovery

Find Every Company Worth Your Time.

RevFirst finds the companies that match the profile you approved and tells you how many there are. You see your real market before you commit a single mailbox to it.

Use your main marketing site. You'll review everything before anything is sent.

8,420

accounts

21,900

decision-makers

5

cohorts

☑ Mid-market logistics1,840 accounts · 4,950 people

☑ Multi-site healthcare1,210 accounts · 3,380 people

☑ PE-backed manufacturers960 accounts · 2,610 people

Approve 3 cohorts →

What Is Target-Account Discovery?

Target-account discovery is the work of finding the specific companies that match your ideal customer profile. In RevFirst, it happens right after you approve your ICP: we find matching companies, count them along with their decision-makers, and group them so you can choose where to start.

Market sizing

See the Size of Your Market Before You Write a Word.

Most teams start outreach without knowing whether their market holds 300 companies or 30,000. RevFirst sizes it from your ICP before any outreach is planned. A sample workspace shows 8,420 accounts, 21,900 decision-makers and 5 cohorts.

  • Matching accounts counted up front
  • Decision-makers counted alongside
  • Accounts grouped into cohorts
  • Too small or too broad? Adjust the ICP and see it change

Who makes the buying decision?

Job titles

VP Finance ×Controller ×Director of Accounting ×CFO ×

Company size

1–5051–200201–500501–1K1K+

Regions

United StatesCanadaUnited KingdomIreland

How it works

How Accounts Are Found.

Discovery follows directly from the choices you made in your profile.

  1. 01

    Approve your ICP

    Industries, company sizes, revenue bands, ownership and regions are set and reviewed by you.

  2. 02

    We find matching companies

    RevFirst finds companies that meet those settings, guided by the customer examples you added.

  3. 03

    Your market is sized

    You see how many accounts and decision-makers fit, before any outreach is planned.

  4. 04

    Accounts are grouped

    Matching accounts are organized into cohorts that share a problem, ready for you to approve.

Discovery vs a Bought Lead List.

Both give you names. Only one starts from what you actually sell.

Bought lead listRevFirst account discovery
Starting pointFilters in someone else's databaseYour website and approved ICP
Market sizeUnknown until you exportShown before outreach begins
Fit checkUp to you, row by rowBuilt from your profile and customer examples
What happens nextYou write emails for everyoneAccounts grouped into cohorts with their own offer
ControlTake it or leave itEdit the ICP, keep or remove individual leads

Customer story

How Refold.ai Turned Bursts of Demand Into a Steady Enterprise Pipeline

Refold.ai

12

demos with qualified enterprise buyers

2 a month

qualified enterprise conversations, sustained

$600K

pipeline generated

“Two qualified enterprise conversations a month, consistently. We were never short on ads — we were short on consistency. RevFirst rebuilt the entire setup: ICP, messaging, pipeline.”
Anuj VermaAnuj Verma
Founder's Office (GTM Lead), Refold.ai
Read the Refold.ai story →

Is Account Discovery Right for You?

A good fit if

  • You sell to businesses and can describe the companies that buy
  • You want to know your market size before hiring or spending
  • You've been working from one big list and getting mixed results

Probably not yet if

  • You sell to consumers
  • You only want to contact a short list of accounts you already know by name

Common Questions

How does RevFirst find target accounts?

It finds companies that match the ideal customer profile you approved, including industries, company sizes, revenue bands, ownership and regions, refined by the customer examples you add.

Can I see how big my market is?

Yes. After you approve your ICP, RevFirst shows how many matching accounts and decision-makers there are and how they group into cohorts. A sample workspace shows 8,420 accounts and 21,900 decision-makers.

What if my market looks too small or too large?

Change your ICP. Widen a size band or add a region to grow it, or remove industries and ownership types to narrow it.

Can I remove companies I don't want to contact?

Yes. You can keep or remove individual leads before a campaign is approved, and you can change the ICP settings that decide which companies are included.

Is this the same as buying a lead list?

No. A bought list starts from a database's filters. RevFirst starts from your website and approved ICP, sizes the market and groups accounts by shared problem before outreach.

Keep Exploring

ProductIdeal customer profile→ProductDecision-maker targeting→ProductAudience cohorts→ComparisonRevFirst vs buying lead lists→Customer storyRefold.ai customer story→ArticleHow to segment target accounts into cohorts→Use caseRevFirst for sales teams→

Free Forever plan

See How Big Your Market Really Is.

Enter your website and RevFirst drafts your ICP, then finds and counts the companies that fit.

Use your main marketing site. You'll review everything before anything is sent.