For recruitment and staffing
New Clients for Recruiting Firms and the Software That Serves Them.
Recruiters are excellent at candidate outreach. Winning clients is a different job, because hiring leaders and agency owners are flooded with near-identical pitches. RevFirst helps you reach the decision-maker who owns the hire with a message specific to their situation.
Who makes the buying decision?
Job titles
VP Finance ×Controller ×Director of Accounting ×CFO ×
Company size
1–5051–200201–500501–1K1K+
Regions
United StatesCanadaUnited KingdomIreland
Who Is This Page For?
Two groups use RevFirst in recruitment. Staffing, recruitment and executive search firms use it to open conversations with companies hiring in their specialism. Recruiting software companies use it to reach the owners and operators of agencies.
For search and staffing firms
Reach the Person Who Owns the Hire.
Referrals bring in strong clients, but you can't plan around them. Firms that win new accounts consistently are visible specialists. They reach the business leader as well as the talent team, and lead with what they know about the market.
- Target by industry, company size and region, then by the roles that make leadership hiring decisions.
- Exclude titles you don't want to reach, such as junior HR coordinators.
- Write credibility-led messages for each cohort, reviewed by a RevFirst strategist before launch.
- Send from a partner's or consultant's own mailbox, so replies reach a named person.
8,420
accounts
21,900
decision-makers
5
cohorts
☑ Mid-market logistics1,840 accounts · 4,950 people
☑ Multi-site healthcare1,210 accounts · 3,380 people
☑ PE-backed manufacturers960 accounts · 2,610 people
Approve 3 cohorts →
Customer story
UltraTalent: Senior Conversations Every Month, Hands-Off
3–5
qualified conversations a month, every month
“3–5 qualified conversations a month, every month, without us touching it. RevFirst set the system up once, and it just keeps delivering.”
Sagrika JainSenior Growth Marketer, UltraTalentRead the UltraTalent story →
Two Audiences, Two Different Campaigns.
Examples only, to show how differently the two sides set up their ICP and cohorts.
| Search or staffing firm | Recruiting software company | |
|---|---|---|
| Target accounts | Companies hiring in your niche | Recruiting and staffing agencies |
| Example decision-makers | CHRO, Head of Talent, business unit leaders | Agency founder, managing director, head of operations |
| Example company size | 501–1K and above | Small boutiques to firms of 51–200, in separate cohorts |
| Example cohort | Enterprise tech companies building a new leadership layer | UK agencies of 11–50 staff still running placements on spreadsheets |
| What earns a positive reply | Market knowledge and discretion on senior roles | A specific workflow or revenue bottleneck, not a feature list |
| Main risk | Sounding like every other agency email | Sounding like every other recruiting tool |
Who makes the buying decision?
Job titles
VP Finance ×Controller ×Director of Accounting ×CFO ×
Company size
1–5051–200201–500501–1K1K+
Regions
United StatesCanadaUnited KingdomIreland
For recruiting software companies
Split Agencies by Size Before You Write a Word.
A two-person boutique and a 150-person staffing firm don't share a problem, so one message for both reads as noise. RevFirst groups agencies into cohorts that share a situation, each with its own campaign. Recruiterflow, below, took the same tight-ICP approach as part of a wider program that also used LinkedIn Ads, ABM and paid search.
- Separate cohorts by agency size band and region, for example US and UK.
- Address founders, owners and operations leaders differently.
- Add your best existing agency customers as examples to sharpen the target accounts.
- Judge each cohort on its own positive replies before scaling it.
Customer story
How Recruiterflow Built $5.5M in Qualified Pipeline in a Saturated Market
$5.5M
qualified sales pipeline
~110
sales-qualified leads a month, sustained
$1.8M → $3.2M
revenue across the engagement
“We went from $1.8M to $3.2M in revenue. We started with LinkedIn Ads, and RevFirst figured out ABM and paid search along the way. The best part is they don't blindly follow playbooks, the constant experimentation is what built a system that actually worked for us.”
Manan ShahCEO, RecruiterflowRead the Recruiterflow story →
Objections
What Recruitment Teams Ask.
Specific to this market.
“We already do outreach all day.”
To candidates. Client business development needs different targeting and a different message, and it gets squeezed out by live roles.
“HR or the hiring manager?”
Often both, in separate cohorts with separate messages. Your specialism and fee model decide who comes first.
“Our clients live on LinkedIn.”
LinkedIn outreach is part of the Scale plan, alongside email. The Growth plan covers email campaigns only.
“Our market is relationship-driven.”
Outreach opens the door. Replies come to your own inbox, so the relationship stays with your people from the first reply.
Common Questions
Does outbound work for recruitment agencies?
It can when it targets companies hiring in your specialism and reaches the person who owns the hire. UltraTalent, an executive search firm, reports 3–5 qualified conversations a month. Results vary by market and offer.
Can RevFirst help software companies that sell to recruiting agencies?
Yes. Recruiterflow, a recruiting software platform selling to agencies in the US and UK, reports $5.5M in qualified pipeline and around 110 SQLs a month. That program combined outbound with LinkedIn Ads, ABM and paid search.
Can we run LinkedIn outreach to hiring leaders?
Yes, on the Scale plan ($999/month), which includes LinkedIn outreach, multichannel outreach and buying signals. See the pricing page for plan details.
Can we exclude certain roles?
Yes. When you confirm decision-makers, you can exclude roles you don't want to reach. Close variations of the titles you do want are matched.
Whose name is on the emails?
Whoever owns the connected mailbox. Many firms send from a partner or senior consultant through Google Workspace or Microsoft 365.
Free Forever plan
Win Clients the Way You Win Candidates.
Enter your website and RevFirst suggests the target accounts and decision-makers to reach first.