Decision-maker targeting
Talk to the Person Who Makes the Decision.
The right company with the wrong contact is a wasted email. RevFirst finds the people who own the problem you solve, and you decide exactly which roles make the cut.
Who makes the buying decision?
Job titles
VP Finance ×Controller ×Director of Accounting ×CFO ×
Company size
1–5051–200201–500501–1K1K+
Regions
United StatesCanadaUnited KingdomIreland
What Is Decision-Maker Targeting?
Decision-maker targeting means choosing which people at each target company should receive your outreach, based on job title, function and seniority. RevFirst suggests these roles from your company profile, matches close title variations, lets you exclude roles, and verifies contacts before they're used in a campaign.
Five Controls That Decide Who Hears From You.
Each setting is suggested for you and editable. Examples show how a finance software company might set them.
| Control | What it does | Example |
|---|---|---|
| Job titles | Names the roles you want to reach | VP Finance, CFO |
| Function | Keeps contacts inside the right department | Finance |
| Seniority | Sets how senior contacts must be | Director and above |
| Title variations | Matches close variations of your titles | Head of Finance, Finance Director |
| Exclusions | Removes roles you never want to contact | Interns, assistants, recruiters |
8,420
accounts
21,900
decision-makers
5
cohorts
☑ Mid-market logistics1,840 accounts · 4,950 people
☑ Multi-site healthcare1,210 accounts · 3,380 people
☑ PE-backed manufacturers960 accounts · 2,610 people
Approve 3 cohorts →
Titles change, problems don't
One Role, Many Job Titles.
The person who owns finance at a 60-person company might be called Head of Finance, at a 900-person company VP Finance. If you only search one exact title, you miss most of your market. RevFirst matches close title variations so the role is covered, whatever each company calls it.
- Close title variations matched automatically
- Edit titles freely at any time
- Exclude look-alike roles that never buy
Why it matters
Better Contacts, Better Conversations.
Fewer wasted sends
Every email goes to someone with a reason to care, so your daily sending limits are spent well.
Messages that fit the reader
Knowing the role lets each cohort's emails speak to that person's problem.
Learn more →
Verified before use
Contacts are checked before they're added to a campaign, and you can keep or remove any lead.
Built on your ICP
People are found only at the companies that match the profile you approved.
Learn more →
Customer story
UltraTalent: Senior Conversations Every Month, Hands-Off
3–5
qualified conversations a month, every month
“3–5 qualified conversations a month, every month, without us touching it. RevFirst set the system up once, and it just keeps delivering.”
Sagrika JainSenior Growth Marketer, UltraTalentRead the UltraTalent story →
Senior Buyers Need a Reason to Reply.
Reaching a CFO or a head of talent is only half the job. Once RevFirst has found them, each cohort gets an offer shaped with a RevFirst strategist. The first email is about their problem, not your product, which is what earns a positive reply.
Common Questions
How does RevFirst choose who to contact at each company?
It suggests decision-makers by job title, function and seniority based on your company profile. You edit the titles, add or remove roles and exclude the ones you don't want.
Will I miss people whose titles are slightly different?
Close title variations are matched, so a role is covered even when companies name it differently, for example Head of Finance and Finance Director.
Can I exclude certain roles?
Yes. Add any role you never want to contact as an exclusion, and those contacts are left out.
Are contacts verified?
Yes. Contacts are verified before they're used in a campaign, and you can keep or remove individual leads before you approve it.
Can I target more than one role at the same company?
Yes. Add every title that's part of the decision. Your campaign's emails can then be written with each reader's problem in mind.
Free Forever plan
Reach the People Who Sign Off.
Enter your website and RevFirst suggests the decision-makers to reach at every company that fits.