Ideal customer profile
Know Exactly Who You Should Be Selling To.
Enter your website and RevFirst drafts your company profile and the customers you should be reaching. You review it, sharpen it and approve it before a single company is chosen.
Company profileAI suggested
What you do
Accounts-payable automation for mid-market finance teams
Who it's for
Controllers and finance leaders at 51–1,000 person companies
Value proposition
Close the month faster without adding headcount
Looks right →
What Is an Ideal Customer Profile?
An ideal customer profile (ICP) describes the companies most likely to buy from you and get value quickly: their industries, size, revenue, ownership and the regions you can serve. In RevFirst, your ICP is drafted from your own website and existing customers, then edited by you. It is the first step from targeting to qualified opportunities: every list, cohort and campaign that follows is built from it.
How it works
From Homepage to ICP in One Sitting.
You don't fill in a blank template. We read what you already publish and give you a draft to react to.
- 01
Enter your website
Type your company website into the field. That's the only input we need to begin.
- 02
We read your site
RevFirst reads your homepage, product and customer pages to identify your products, audience and positioning.
- 03
Review your company profile
Check the draft: what you do, your products, who it's for, your positioning and value proposition. Change anything that's off.
- 04
Review your ideal customer
We suggest industries, company size and revenue bands, ownership types and regions. Keep, remove or add to each one.
- 05
Add customer examples
Name a few customers you'd love more of. We use them to refine the profile so it reflects who actually buys.
Company website
https:// ledgerly.com
Analyzing ledgerly.com
Reading your homepage, product and customer pages
Identifying products, audience and positioning
Drafting your company profile
Start with your company
We Describe Your Business Back to You First.
Before we suggest a single target, we show you how we understand your business. If the profile says you sell to the wrong buyer, you fix it here, not after 500 emails have gone out.
- What you do, in plain words
- Your products and who each one is for
- Your positioning and value proposition
- Every field is editable
What Your ICP Covers.
Each part of the profile is a setting you control. Here's what you'll review, with examples from a sample workspace.
| Setting | What you decide | Example |
|---|---|---|
| Industries | Which sectors you sell into | Logistics, healthcare, manufacturing |
| Company size | Employee bands that fit your product | 51–200, 201–500, 501–1K |
| Revenue | Revenue bands that can afford you | Bands you choose from the draft |
| Ownership | Types of ownership to include | Private, PE-backed |
| Regions | Where you can sell and support today | United States, United Kingdom |
| Customer examples | Real customers to model the profile on | Three of your best accounts |
Who makes the buying decision?
Job titles
VP Finance ×Controller ×Director of Accounting ×CFO ×
Company size
1–5051–200201–500501–1K1K+
Regions
United StatesCanadaUnited KingdomIreland
Refine with real customers
Your Best Customers Make the Profile Sharper.
A profile built only on categories can be too broad. Adding a few existing customers shows RevFirst what a good fit looks like in practice, so the companies we find later look like the ones that already pay you.
- Add customers you want more of
- Spot fit patterns that categories miss
- Narrow a broad market before outreach starts
A Narrow ICP Beats Clever Copy.
When Recruiterflow sold into a crowded recruiting software market, the work started by cutting the market by agency size and geography, then by role. Their lesson applies to most B2B teams: in a saturated category, narrower segments beat cleverer copy.
Customer story
How Recruiterflow Built $5.5M in Qualified Pipeline in a Saturated Market
$5.5M
qualified sales pipeline
~110
sales-qualified leads a month, sustained
$1.8M → $3.2M
revenue across the engagement
“We went from $1.8M to $3.2M in revenue. We started with LinkedIn Ads, and RevFirst figured out ABM and paid search along the way. The best part is they don't blindly follow playbooks, the constant experimentation is what built a system that actually worked for us.”
Manan ShahCEO, RecruiterflowRead the Recruiterflow story →
Common Questions
How does RevFirst build my ideal customer profile?
You enter your website. RevFirst reads your homepage, product and customer pages, drafts your company profile, then suggests industries, company sizes, revenue bands, ownership types and regions. You review and edit every part.
Can I change the ICP RevFirst suggests?
Yes. Every field in the company profile and ideal customer step is editable. You can remove industries, change size bands, add regions and add customer examples.
Why add existing customer examples?
Examples show what a good fit looks like in practice. RevFirst uses them to refine the profile so the companies it finds resemble the customers you already have.
What if I sell to more than one type of customer?
Include each type in your ICP. RevFirst later groups matching accounts into cohorts that share a problem, so each group gets its own offer and emails.
Do I need an ICP document before I sign up?
No. RevFirst drafts one from your website. If you already have a document, use it to check and edit the draft.
Free Forever plan
Let's Start With Your Website.
Enter your website and see your company profile and ICP drafted for you to review.