Audience cohorts
Group Your Market by the Problem It Shares.
A logistics company and a hospital group may both fit your ICP, but they won't reply to the same email. RevFirst splits your market into cohorts that share a problem, and you choose which ones go first.
8,420
accounts
21,900
decision-makers
5
cohorts
☑ Mid-market logistics1,840 accounts · 4,950 people
☑ Multi-site healthcare1,210 accounts · 3,380 people
☑ PE-backed manufacturers960 accounts · 2,610 people
Approve 3 cohorts →
What Is a Cohort?
A cohort is a group of target accounts that share the same business problem, so one offer and one email sequence make sense to all of them. RevFirst builds cohorts from the accounts that match your ICP, then asks you to approve which cohorts to start with. Each approved cohort becomes its own campaign.
Why One Message for Your Whole Market Fails.
Most outbound treats an entire ICP as one audience. The email ends up general enough to apply to everyone, which means it speaks to no one in particular. Adding a first name or a company name doesn't fix that, because the reader can still tell the message wasn't written about their situation.
Cohorts fix the problem upstream. When every account in a group shares the same pressure, such as running many sites or answering to a private equity owner, the offer can name that pressure directly. The emails stay specific without being written one by one.
Who makes the buying decision?
Job titles
VP Finance ×Controller ×Director of Accounting ×CFO ×
Company size
1–5051–200201–500501–1K1K+
Regions
United StatesCanadaUnited KingdomIreland
Approve where to start
You Pick the Cohorts. We Prepare the Rest.
After sizing your market, RevFirst shows the cohorts it found and how many accounts sit in each. Start with the one or two that matter most, and leave the others for later. Nothing moves forward until you approve.
- Cohorts sized by accounts and decision-makers
- Start with as few as one
- Each cohort gets its own offer and sequence
- Add more cohorts later
What Cohorts Look Like in Practice.
Sample cohorts from the Ledgerly demo workspace, with the kind of shared problem each one is built around.
| Sample cohort | What the accounts share | What the offer can speak to |
|---|---|---|
| Mid-market logistics | Growing volume across several carriers | Keeping costs and control as volume grows |
| Multi-site healthcare | Many locations, one finance team | Consistency and visibility across sites |
| PE-backed manufacturers | Owners expecting tighter reporting | Faster, cleaner numbers for the board |
How it works
From Market to Approved Cohorts.
- 01
Accounts are found
RevFirst finds the companies that match your approved ICP and counts them.
- 02
Accounts are grouped
Matching accounts are organized into cohorts that share a problem.
- 03
You approve cohorts
Choose which cohorts to start with. The rest stay ready for later.
- 04
Each cohort gets an offer
The offer for each approved cohort is shaped with a RevFirst strategist before the first campaign.
Customer story
Upliance.ai: From Shark Tank Buzz to US Retail Conversations
20–25
conversations opened with US retailers
“20–25 retail conversations opened with US retailers. We needed a B2B export channel off the back of our Shark Tank push, and RevFirst built it.”
Shubham SoundankarHead of Business, Upliance.aiRead the Upliance.ai story →
Common Questions
How does RevFirst decide which accounts go in a cohort?
It groups the accounts that match your ICP by the business problem they share, so one offer and one email sequence can speak to all of them.
How many cohorts will I get?
It depends on your market. A sample workspace with 8,420 accounts shows 5 cohorts. You choose how many to start with.
Do I have to run every cohort?
No. You approve which cohorts to start with. The others stay available, so you can add them once you've seen results from the first ones.
Is a cohort the same as a campaign?
Each approved cohort gets its own campaign, with its own offer and email sequence. That keeps results readable, because you can see which groups send positive replies.
Why not just personalize each email instead?
Personal details don't help if the core message is about the wrong problem. Cohorts make sure the problem is right for every reader, and you can still edit any email.
Free Forever plan
Find the Cohorts in Your Market.
Enter your website and RevFirst sizes your market and groups it by shared problem.