Resources

Learn How to Reach the Right Buyers.

Guides, playbooks, comparisons and customer stories for B2B teams doing outbound. Everything here is free to read.

Featured guide

How to Build an Ideal Customer Profile for B2B Outbound

An ICP is only useful if someone else could apply it and get the same list. Here's how to build one from your won deals, lost deals and churn, plus a one-page template.

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Blog categoryICP and targetingGuides to defining your ideal customer, finding the right companies and the decision-makers inside them, and grouping your market into cohorts that share a problem.→Blog categoryOutbound playbooksPractical playbooks for writing cold emails, planning follow-ups and launching a B2B outbound program without burning your market or your domain.→Blog categoryReplies and pipelineHow to handle replies, agree what a qualified lead is, and decide how to run outbound: with an agency, in-house or with software.→

Latest Articles

ICP and targeting · 10 min readHow to Build an Ideal Customer Profile for B2B OutboundAn ICP is only useful if someone else could apply it and get the same list. Here's how to build one from your won deals, lost deals and churn, plus a one-page template.

ICP and targeting · 9 min readHow to Find the Right Decision-Makers at Target AccountsSearching for 'VP Sales' and exporting the results misses many of the right people and catches plenty of the wrong ones. Here's a method that starts from the problem and ends with a verified list.

ICP and targeting · 9 min readHow to Segment Target Accounts Into Outbound CohortsOne big list averages your best segment away. Here's how to split target accounts into cohorts that share a problem, how many to start with, and what message each one needs.

Outbound playbooks · 9 min readWhy B2B Cold Email Campaigns Fail Before the First Email Is SentTeams rewrite subject lines when the campaign was lost at the list. Here are six pre-launch failures, how to spot each one and a checklist to run before you send.

Outbound playbooks · 9 min readHow to Write a B2B Cold Email That Gets RepliesShort, plain and about the reader. Here's how to write each part of a cold email, with three annotated examples and a template you can adapt for every cohort.

Outbound playbooks · 9 min readHow Many Follow-Ups Should a Cold Email Sequence Have?Most B2B cold email sequences work best with three to five emails spread over about two weeks. The number matters less than whether each follow-up gives the reader something new.

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More Resources

ProofCustomer storiesHow B2B teams built pipeline with RevFirst, with verified results.→DecideComparisonsRevFirst vs hiring SDRs, agencies, DIY tool stacks and lead lists.→FitUse casesHow RevFirst works for SaaS, founders, sales teams, services firms and more.→

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