For growth and marketing teams
Add Outbound to Your Growth Mix Without Building a Sales Desk.
Ads and search reach people who are already looking. Outbound reaches the target accounts that should be looking but aren't yet. RevFirst lets growth teams run it as a channel they can read, cohort by cohort.
Activity
What happened today
Replied Dana Whitfield · Northwind Freight10:42
Sent Step 2 · 28 contacts09:15
Sequence stopped Reply received · Harbor Health08:51
Sent Step 1 · 30 contacts08:02
Why Growth Teams End Up Owning Outbound.
In many B2B companies, nobody owns outbound. Sales is busy closing, and marketing owns the channels that bring people in. So outbound happens when someone has a spare afternoon, and the results are impossible to read.
Growth teams are well placed to fix that. You already think in segments, test messages and compare channels.
What's usually missing is the targeting work and the time to run campaigns week after week. RevFirst covers that part, so outbound can sit in your channel plan next to paid, content and events.
Example workflow
An Event Invitation Campaign, Start to Finish.
Example only: a data-security software company hosting a closed-door roundtable for security leaders.
- 01
Set the ICP
Example target accounts: fintech and healthcare software companies, 201–500 employees, US. Example decision-makers: CISO, Head of Security, VP Engineering.
- 02
Narrow to one cohort
Example cohort: fintechs preparing for their first external security audit. They share a deadline, which gives the invitation a reason.
- 03
Agree the offer
The draw is the speaker line-up and a small room of peers. The team and a RevFirst strategist shape the invitation around that before anything is sent.
- 04
Approve the sequence
Example sequence: invitation, a short reminder with the agenda, a final note before the date. The team approves leads and copy.
- 05
Count attendees, not registrations
Sends and replies show in the Activity feed. Track who actually turns up and which attendees become qualified opportunities.
Customer story
JazzHQ: Filling an Event With Partner Leaders Worth Meeting
45
attendees from 78 registrations
58%
show rate vs a 35–50% virtual-event norm
15
demos booked with ICP-matching buyers
“We evaluated 5 different providers to set up our outbound infra and selected RevFirst as we were impressed with their expertise. They lived up to the expectations and delivered on the promise. I would recommend them to any firm trying to get their outbound motion up and running.”
Krish RamachandranCEO, JazzHQRead the JazzHQ story →
Where it fits
Three Ways Growth Teams Use RevFirst.
Outbound works best when it supports something you're already doing.
Fill events with the right people
Invite named decision-makers from a cohort to a webinar, roundtable or partner event. It beats promoting broadly and hoping the right people register.
Create demand for something new
When buyers aren't searching for your category yet, reach the people with the problem directly and explain the new approach.
Test a segment before spending
Run a cohort campaign to see whether a new industry or region sends positive replies before you commit ad budget or a sales hire.
Objections
Questions Growth Leaders Ask.
Mostly about ownership, brand and measurement.
“Isn't outbound sales' job?”
It can be either. If sales has no time for it, a growth team running cohorts and passing on positive replies is often the faster route.
“We can't risk our brand.”
Nothing sends until you approve it. Emails go in plain text from your own mailboxes, and the sequence stops when someone replies.
“How do we compare it to other channels?”
Each cohort runs as its own campaign. Judge segments separately on sends, positive replies and the opportunities they become.
“Our buyers live on LinkedIn, not email.”
LinkedIn outreach and multichannel outreach are part of the Scale plan. The Growth plan is email only.
A Good Fit When.
A good fit if
- You have an event, launch or new segment that needs the right audience, not a large one.
- Your paid channels work but plateau at the people already searching.
- Someone on the team can reply to interested contacts or hand them to sales quickly.
Probably not yet if
- You want a newsletter or bulk email tool for an opted-in list.
- Nobody can follow up on replies within a working day or two.
Common Questions
Can a marketing team run RevFirst without sales involvement?
Yes. Anyone can set up the profile, ICP and cohorts and approve campaigns. Replies go to whoever's mailbox sent the campaign, so agree in advance who follows up.
Is RevFirst a bulk email tool?
No. It's an outbound and demand-generation platform. It prepares targeted plain-text campaigns to specific decision-makers in defined cohorts, with sending rules such as a sample of 30 new contacts per mailbox per day.
Can we use it to promote events?
Yes. JazzHQ used targeted outreach to partnership leaders: 78 registrations, 45 attendees (a 58% show rate against a 35–50% norm) and 15 demos booked. Results vary by market and offer.
Does RevFirst support multichannel outreach?
Yes, on the Scale plan ($999/month), which includes LinkedIn outreach, multichannel outreach and buying signals. See the pricing page for details.
How do we measure outbound as a channel?
Each cohort has its own campaign. The Activity view shows sends and replies, and the Leads view shows the status of each lead.
Free Forever plan
Make Outbound a Channel You Can Read.
Enter your website and see which cohorts RevFirst suggests for your next campaign or event.