Campaigns
Every Campaign, Ready to Review in One Place.
No spreadsheets of contacts, no copy in one doc and sending rules in another. Each RevFirst campaign holds its sequence, leads and status together, so you always know what's ready and what's live.
DraftReady for your review
Mid-market logistics — Month-end close
Email sequence · 4 steps over 14 days
Day 1 Month-end close at {Company}Edit
Day 4 A quick follow-upEdit
Day 8 How peers cut close timeEdit
Day 14 Close the loop?Edit
500 leads preparedSubmit for approval →
What Is a Campaign in RevFirst?
A campaign is the outreach prepared for one approved cohort: its email sequence, the leads it will go to and the rules it sends by. Campaigns move through four statuses, from Draft to Live, and none can go live until you approve it.
Inside a campaign
Sequence, Leads and Approval on One Screen.
Open a campaign and everything you need to judge it is there. A sample campaign has a 4-step sequence over 14 days and 500 leads prepared. When you're happy, submit it for approval.
- Email sequence by day: 1, 4, 8 and 14 in the sample
- Leads prepared for this cohort
- Edit emails and remove leads before launch
- Submit for approval in one click
Before launchNothing sent yet
You approve every part
☐ Company profileEdited by you
☐ Target companiesIndustries, sizes, regions
☐ Decision-makersRoles and seniority
☐ LeadsKeep or remove
☐ EmailsEvery step, editable
☐ Sending accountYour own mailboxes
Four Statuses, No Guesswork.
Every campaign shows exactly where it stands.
| Status | What it means | What happens next |
|---|---|---|
| Draft | The campaign is being prepared | Sequence and leads are built for the cohort |
| Ready for review | It's ready for you to check | You and your approvers review emails and leads |
| Approved | You've signed off | The campaign is cleared to send |
| Live | Emails are going out | Sending follows your rules and stops on reply |
Why One Campaign Per Cohort.
Mixing different audiences into one campaign hides what's working. If logistics companies reply and healthcare groups don't, a blended campaign just shows an average.
Keeping one campaign per cohort means every offer is judged on its own results. You can see which groups respond, keep investing in them, and rethink the ones that stay quiet.
It also keeps launches small and fast. You don't need your whole market mapped and written before anything goes out. Approve one cohort, review its campaign, and start there while the next one is prepared.
Customer story
How Peoplebox.ai Created US Demand for a Category That Didn't Exist Yet
3 weeks
to the first qualified lead after launch
30
first customers signed in a new category
120
demos booked
“First qualified lead within 3 weeks of launch. Very few agencies deliver what they promise. RevFirst did, and I'd put my name behind them.”
Divyanshu SinghAccount Executive, Peoplebox.aiRead the Peoplebox.ai story →
Around every campaign
What Connects to a Campaign.
Approvals
You and your teammates approve before anything is sent.
Learn more →
Sending
Emails go from your own Google Workspace or Microsoft 365 mailboxes.
Learn more →
Replies and leads
Track which leads are ready, what's been sent and which campaigns bring positive replies.
Learn more →
More channels on Scale
The Scale plan adds LinkedIn outreach and multichannel outreach alongside email.
Learn more →
Common Questions
How are campaigns organized in RevFirst?
There is one campaign per approved cohort. Each campaign holds its email sequence, the leads it will contact and its status.
What do the campaign statuses mean?
Draft means it's being prepared, Ready for review means it's waiting for you, Approved means you've signed off, and Live means emails are being sent.
How long is a campaign sequence?
A sample campaign has 4 steps over 14 days, sent on days 1, 4, 8 and 14. Each lead's sequence stops if they reply.
Can I change a campaign before it goes live?
Yes. You can edit emails and keep or remove individual leads before you approve the campaign.
Can a campaign go live without my approval?
No. A campaign is only sent after it has been approved.
Free Forever plan
Get Your First Campaign Ready.
Enter your website and RevFirst prepares a campaign for each cohort you approve.